Experiential Marketing & Promotions
Mobile advertising generates 2.5 times more attention than a static billboard - Perception Research
98% of in-car audiences indicated they notice mobile ads - American Trucking Association
97% Recall Rate on mobile advertising - Outdoor Advertising Magazine TACA's market research, August 2002
Outdoor Advertising delivers IMMEDIATE results for advertisers
29% say outdoor advertising caused them to visit a retail store within a week. The more time spent in the car, the more likely that outdoor advertising motivates consumers to visit a retail store.
It captures heavy commuter traffic
27% of the heaviest commuters do not read a newspaper (The Arbitron Outdoor Study)
Arbitron Study Shows
74% % of super commuters do not watch TV news either
Those who travel (as a driver or a passenger) more than 50 miles per day, in a car are upscale, educated, are far more likely to be employed full-time than the average American and are more likely to have children. - Arbitron National In-Car Study, 2003
A significant amount of shopping occurs on the way home from work
Consumers report these purchases are contemplated during the day on the way home. As such, outdoor advertising is vital to impact shopping and purchasing on the way home from work.