Experiential Marketing & Promotions

Facts and Statistics about Mobile Outdoor Advertising


  • Mobile advertising generates 2.5 times more attention than a static billboard - Perception Research

  • 98% of in-car audiences indicated they notice mobile ads - American Trucking Association

  • 97% Recall Rate on mobile advertising - Outdoor Advertising Magazine TACA's market research, August 2002

  • Outdoor Advertising delivers IMMEDIATE results for advertisers 
    29% say outdoor advertising caused them to visit a retail store within a week. The more time spent in the car, the more likely that outdoor advertising motivates consumers to visit a retail store.

  • It captures heavy commuter traffic
    27% of the heaviest commuters do not read a newspaper (The Arbitron Outdoor Study)

  • Arbitron Study Shows
    74% % of super commuters do not watch TV news either

  • Mega-Milers
    Those who travel (as a driver or a passenger) more than 50 miles per day, in a car are upscale, educated, are far more likely to be employed full-time than the average American and are more likely to have children. - Arbitron National In-Car Study, 2003

  • A significant amount of shopping occurs on the way home from work
    Consumers report these purchases are contemplated during the day on the way home. As such, outdoor advertising is vital to impact shopping and purchasing on the way home from work.

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